Building Loyalty with Data: How DAZN keeps customers engaged with AI | Amazon Web Services

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Building Loyalty with Data: How DAZN keeps customers engaged with AI | Amazon Web Services Join us for an insightful conversation between Dwyane Browne and Tom Burrell, former SVP CRM & Retention at DAZN. In this video, Tom shares his extensive expertise in customer retention and subscription-based business strategies. They explore how subscription businesses can enhance customer retention, the role of CRM in driving customer loyalty, and how data and AI are transforming customer experiences. Tom provides actionable insights into reducing churn, onboarding strategies, and using customer lifetime value (CLV) effectively. 00:00 - Introduction: Meet Dwyane Browne and Tom Burrell 00:40 - Tom’s Journey in CRM & Retention 01:27 - How CRM and Personalization Have Evolved 03:00 - Challenges in Subscription Models 04:13 - Focusing on Customer-Centric Strategies 05:06 - Maximizing Retention for High-Value Customers 07:26 - The Importance of Effective Onboarding 09:51 - Personalizing Customer Engagement 12:18 - Understanding and Measuring CLV Correctly 14:21 - Data-Driven Retention Strategies 17:05 - Leveraging AI for Personalized Customer Journeys 18:40 - The Future of Customer Experience with Data & AI 20:48 - Key Takeaways for Subscription-Based BusinessesThis discussion sheds light on the critical role of focusing on customer value creation, utilizing AI for personalization, and optimizing retention strategies through data insights. If you're looking to improve your subscription business or deepen customer loyalty, this conversation is packed with valuable tips and strat
  2024/10/25      youtube

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